Shelley Powers (aka BurningBird) has written 15 computer books (including books on ASP, Javascript, Perl, DHTML, Blogging) so when she talks about tech book publishers, I’m all ears. Here she ponders O’Reilly’s formula for success – through conferences, collaborating with other book publishers and dividing their publications into brands. Of course the last two are also strategies of other publishers – think Addison-Wesley Series or SAMS’ Series. Conferences are very iffy propositions these days, but O’Reilly’s do tend to add to their “aura“.  See what Shelley has to say on the subject.

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