Utopian Entrepreneur – on creating software for girls

Elizabeth Grigg chimes in on recent discussions on Lora Heiny’s blog and here with a mention of what sounds like a fascinating book “Utopian Entrepreneur“.

Here is the description from Publisher’s Weekly:

Although Brenda Laurel’s start-up venture, Purple Moon (a company dedicated solely to creating software for girls) failed, she walked away from the experience with a cornucopia of knowledge about technology and economics. She shares those lessons in Utopian Entrepreneur, a guide to those seeking socially positive work in the business world. A stream-of-consciousness style and unique layout come together to present important messages, like “good research is never done,” “be a realist” and “pay attention to what you learn.”  Copyright 2001 Cahners Business Information, Inc.

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